Internet marketing refers to the strategies used to market products and services online and through other digital means. These can include a variety of online platforms, tools, and content delivery systems, such as:
Websites often use search engine optimization (SEO) to ensure that their content will rank high on search engines and be easy for customers to find.
SEO is the process of adjusting a website and digital content to improve its organic or “natural” placement in search rankings. The higher a webpage ranks, the more likely it is to be viewed by a potential customer. Search engines (specifically Google) use crawler bots (sometimes called spiders) to crawl the internet and build an index of the content available online. When a user searches a keyword, the search engine will provide the most relevant information.
There are two types of SEO: on-page and off-page. On-page SEO is the manipulations made directly to a web page to increase search engine ranking. It involves optimizing HTML code, content quality, and content structure. Off-page SEO is the SEO practices that take place outside of the website itself, such as backlinks, link relevancy, and social signals.
Email marketing is the process of using email to send direct marketing messages to consumers in an attempt to gain new customers and retain existing ones. It’s one of the most cost effective types of marketing and can be used to reach both a wide network of customers or a very niche one.
These email communications could contain everything from promotional information to advertisements, offers, deals, announcements and links.
Social media is considered the second-most effective form of digital marketing, yet more than one-third of businesses have no social media presence at all. This is largely due to small businesses not having the time or resources to invest in social media marketing.
We manage branded profiles and social media campaigns on all channels, but we try to focus on the top 1-2 channels that make the most sense for your business and your target audience. Learn more about our offerings with the following social networks:
PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.
There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they're looking for something to buy. This could be anything from a mobile search (someone looking for "pizza near me" on their phone) to a local service search (someone looking for a dentist or a plumber in their area) to someone shopping for a gift ("Mother's Day flowers") or a high-end item like enterprise software. All of these searches trigger pay-per-click ads.
In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”